FRESHLY UPDATED :
- Every chapter has received an update to ensure that it covers the latest topics and material. From Google’s Alphabet to Amazon’s robotic fulfillment centers to Zara’s use of RFID, you’ll find the freshest content to keep your students engaged and motivated, and all at a price that’s likely cheaper that your current course pack.
PROFILING WOMEN IN TECH ENTREPRENEURSHIP:
- New chapter on Rent the Runway highlights Jenn Hyman and Jenny Fleiss, who’ve built a user base of over 5 million for their sharing economy standout, a “Fashion Company with a Technology Soul.” The entrepreneur’s path in building value for a two-sided market, leveraging social media, scouring big data, and building a multi-channel operations marvel are all covered in depth.
MICKEY’S WEARABLE:
- A mini-case in the “Moore’s Law and More” chapter discusses the launch of Disney’s billion dollar MagicBand and MyMagic+ systems. Low cost consumer tech is leveraged for better customer experience and operational efficiency gains, but not before tackling challenging big-budget systems integration and complex coordination issues.
BIG DATA STANDOUTS:
- New examples show how Spotify’s The Echo Nest is creating a machine-learning tastemaker, while L.L. Bean dives deep into NoSQL to wrangle a business that now spans some 30 customer engagement channels.
EMBEDDED VIDEO FOR KEY UPDATES
- Students using the online version will find embedded video for several new topics, including Amazon’s use of robotics to automate fulfillment centers, Zara’s new RFID initiative, the Cognitoy/Watson-using child learning pal, and Disney’s MagicBand, among others.
PEDAGOGICAL FEATURES:
FOCUS ON STRATEGIC THINKING:
- Rather than lead with technical topics, the book starts with strategic thinking, focusing on big-picture issues that have confounded experts but will engage students.
CURRENT, ENGAGING AND HOLISTIC CASE STUDIES:
- While chapters introduce concepts, chapter-length coverage of approachable, exciting firms across industries further challenge students to apply what they’ve learned. Students love how concepts are introduced in a text that reads more like Wired and the Wall Street Journal than a conventional textbook.
CONCEPTS:
- Chapters cover not only strategy and technology basics, but a host of must-know content for today’s manager, including data analytics, security, social media, the sharing economy, disruptive innovation, network effects and platform creation, open source, and cloud computing.
CUSTOMIZABILITY:
- The Flat World Knowledge publishing model allows instructors to adapt the textbook to the exact needs of their specific class and student body. See how easy it is to customize a textbook in this 4 minute demo: Flat World Editing Platform Video Demo
ABOUT THE AUTHOR
- John Gallaugher of Boston College has been named one of Entrepreneur Magazine’s “Gurus to Grads.” His popular and award-winning textbook offers a proven approach that has garnered student praise and contributed to increased information systems enrollment. Each year Gallaugher meets with scores of tech industry executives from Silicon Valley to sub-Saharan Africa, helping make this text full of the latest industry concepts and content. For regular updates, follow Gallaugher’s blog, The Week in Geek, and connect with him on Twitter at @gallaugher. While not a FlatWorld offering, Gallaugher also posts his personal material (podcasts, slides for material he covers in his classes) at https://gallaugher.com/chapters.
This textbook is suitable for Undergraduate or graduate courses in Management Information Systems and Information Technology .